Miriam Abadi Dazzles with Chopard’s Happy Sport The First Joins a group of inspirational women to dazzle in Chopard’s combination of sports and elegance
Chopard features Tru & Beyond founder, Miriam Abadi as a part of its Happy Diamonds campaign. The campaign centers around Happy Sport The First watch which is part of Chopard scion Caroline Scheufele’s glamorous yet whimsical vision for the fashion brand. With Happy Sport The First, lovers of the Chopard brand will be getting a rebranded watch that retains the Joie De Vivre essence of the original design, with the ability to transition from daily sporty activities to glamorous evening soirées.
The idea for Happy Sport The First dates back to 1993, where on Caroline’s insistence, the line of Happy Sport watch was born. This involved a watch that combines sports and elegance for the first time. Happy Sport includes a line of luxury sports watch that melded together stainless steel and diamonds into a harmonious design. The Chopard brand for the first time gave watch lovers a merge of “sport” and the elegance of diamonds.
Almost 30 years later, in a campaign fronted by Julia Roberts, the fashion brand took a step to reimagine the luxury sports watch in a new model – Happy Sport The First and Chopard decided that a group of inspirational women will be part of the campaign. One of such is Middle East’s Tru & Beyond founder. Miriam wears the Happy Sport The First with such elegance that captures the Chopard mood of “diamonds are happier when they are free.”
“I love this watch because it represents my outlook on the future,” says Miriam. “It is a multifunctional watch that I can wear all day long, yet it represents freedom to me. Who said Diamonds should be set? These ones are so happy and honestly they always give me positive vibes.”
With Happy Sport The First, lovers of the Chopard brand will also be getting the brand’s trademark floating diamonds that first made their appearance in a timepiece in 1976. Chopard’s latest luxury sports watch collection is available in stores across the Middle East and online via the Chopard store.
For more information on Chopard’s collection please, visit https://www.chopard.com/intl/happy-sport-the-first-278610-3001
Media Contact
Company Name: Haute
Contact Person: Olga Barrale
Email: Send Email
Phone: +33 640 616 899
Country: Monaco
Website: https://www.chopard.com/intl/happy-sport-the-first-278610-3001
